The Apple’s Design Zeitgeist

I must admit that I’ve long been a devoted MacHead. Since I’m also a tech guy with a scientific background, I guess I’m typically more interested in how well it works rather than in how good it looks.

Naturally, I was in attendance when the first Apple Store opened in the Louvre; now, when a whole temporary exhibit is dedicated to the 25th anniversary of the first Macintosh in Paris, I simply can’t miss it.

Apple 1984

To temper my enthusiasm, I visited the exhibit on its very last day, so that I could assist in a very interesting conference about Apple and design.

The exhibit itself, which has been visited by more than 200,000 people in just a few months, was quite interesting for those who wanted to see the first Macintosh computers or old commercials. But to be honest, twenty minutes were quite enough to see the whole thing, so I was a bit disappointed.

Contrarily, the conference was on its own worth the trip to the musée de l’informatique, which is located in the financial quarter of La Défense, and whose massive buildings are visible in the background when you are strolling the Champs Elysées.

It is undeniable that Apple has a real knack for design. Steve Jobs, CEO of Apple best encapsulates the sentiment so obviously at work in Apple’s products when he says: “Design is not just what it looks like and feels like. Design is how it works.”

The insightful review of the History of Apple given by the lecturer Guillaume Gete, a Macintosh consultant for, has illustrated this point.

From the first Powerbook or iMac to the most recent MacBook, iPhone or iPad, we have seen how design dictates the need to improve technology so that they fit together. With Apple, it’s not just a great technology put in a box, it’s the idea of an object bending the technology so that everything coheres.

Even the Steve Jobs Apple keynotes slides are simple and clear. Gete pointed out how in every specific detail—in every move Apple makes—how design, look and feel, and the way it works are connected.

And by seeing the always increasing number of Apple fans, my guess is that this all-things-design way is also one of the key attractions for the Apple community. And beyond, if you are to follow Business Week when they talk about “Apple’s design zeitgeist”.


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